Apple iPhone 17 Pro Max 256GB

Officially unveiled on 9 September 2025, the Apple iPhone 17 Pro Max 256GB immediately sets a new standard for high-end smartphones. With a completely new design, powerful camera features and the lightning-fast A19 Pro chip, this is the ideal device for anyone looking for maximum performance as well as a bigger screen. The impressive 6.9-inch Super Retina XDR display offers an immersive viewing experience, while Apple Intelligence helps you work smarter. With its advanced cooling system, powerful battery and professional video features, this iPhone is ideal for the demanding user who doesn't want to compromise.

Smart design with powerful performance

The iPhone 17 Pro Max's updated design combines style and functionality. A clever vapour chamber inside provides efficient cooling, keeping your device at peak performance even under heavy loads. At the same time, there is room for a larger battery for even more battery life. Ideal for tasks such as gaming, AI use or video editing on the go. Combined with the energy-efficient A19 Pro chip, your device will stay fast and cool. Still prefer an extra thin and light alternative? Check out the iPhone Air: super thin, lightning fast and equipped with Apple Intelligence.

Vivid Super Retina XDR display

The 6.9-inch Super Retina XDR display is the largest and brightest screen ever seen on an iPhone. With a peak brightness of 3,000 nits, ProMotion up to 120Hz and Always-On display, you'll enjoy smooth images and razor-sharp visuals. The screen is finished with Ceramic Shield 2, which now also protects the back. The scratch-resistant coating and reduced reflection make this screen ideal for both indoor and outdoor use. With this updated screen, you will always enjoy clear and sharp images, whether you are working on the go or relaxing with a movie.

A19 Pro chip and Apple Intelligence

The A19 Pro is the fastest chip ever in an iPhone. With the combination of a 6-core CPU, powerful GPU and integrated Neural Accelerators, you'll effortlessly perform tough tasks, from AI-driven workflows to ray traced games. The new N1 chip ensures lightning-fast connectivity via WiFi 7 and Bluetooth 6. Whether you're streaming, transferring files via AirDrop or connecting your AirPods, everything works faster, smoother and more reliably than ever.

Camera system for real professionals

The iPhone 17 Pro Max features three 48MP Fusion cameras: a main camera, an ultra-wide-angle and a telephoto lens with 8x optical zoom. In total, you have eight lenses in your pocket, ideal for portraits, landscapes and remote detail shots. The Photonic Engine ensures true-to-life colours, more detail and less noise. In iOS 26, you can also use the new 'Bright' photo style, which makes colours stand out even more.

Studio-quality selfies and video

On the front is an 18MP Centre Stage camera with a wider angle of view and smart AI. You always stay perfectly in focus, even when taking group selfies or vlogging. Double shot lets you capture yourself and your surroundings at the same time. And with 4K HDR video, Dolby Vision and ProRes RAW support, you have professional video quality, right in your hand. Prefer a more compact device with similar capabilities? Then the iPhone 17 Pro is an excellent choice.

Works seamlessly within the Apple ecosystem

The iPhone 17 Pro Max integrates effortlessly with other Apple devices. Use your MacBook, iPad or Apple Watch as an extension of your iPhone, or collaborate wirelessly via AirDrop, Handoff or Universal Clipboard. Paired with the new AirPods Pro 3, with lossless audio, personalised spatial sound and adaptive sound control, get the most out of your multimedia experience. Everything just works together. As you'd expect from Apple.

iOS 26: smart, fast and private

iOS 26 takes usability to the next level. From live translations to smart replies and visual AI features, your iPhone feels like a personal assistant. Smart notifications reduce distractions and increase focus, while all AI running locally ensures your privacy. The new Apple Games app puts your favourite games always at your fingertips, and focus filters keep you in control of your day.

Biggest battery, fastest charging options

The iPhone 17 Pro Max has the longest battery life ever in an iPhone. Charging is lightning fast: up to 50% in just 20 minutes with a 40W USB-C adapter. Wireless charging via MagSafe or Qi2 up to 25W is also possible. Whether you're on the road or out for a long day, this iPhone will keep you going. Want the latest Apple technology but don't necessarily need a Pro model? Then the Apple iPhone 17 is a smart choice with a friendlier price tag.